Marketing activity, taken care of.
We have highly qualified and experienced marketing professionals to help you tackle any challenge. We create and act on strategies formulated from research, analysis, and experience to bring profitable returns on investment for our partners and clients.
Get the most out of your advertising.
PPC & Optimisation
We provide creation and management of pay-per-click campaigns, display, and retargeting campaigns.
PPC Management – Deliver the highest sales possible for the allocated budget from the main search engines.
PPC Remarketing – Use data and insights on your audience to optimise paid search.
Google Shopping Feeds & Optimisation – Format your product data for popular shopping channels.
Strategically enhance the reach of your content.
A decade ago, you could attain and exceed your goals with an expertly crafted content strategy to drive organic traffic. The efficiency of this approach is no longer as viable. Platforms are far more saturated with creators competing for attention, and social media organisations are incentivised to grow their revenue. As a result, strategically paying for enhanced visibility is an attractive option given the investment to reach ratio.
Paid social media has become one of the best performing routes for clients. However, successful paid social campaigns require dedicated research, attention, experience, and knowledge to receive desired returns on investment. We fluently use a range of techniques to improve targeting, reach, and engagement. Your customer data is leveraged to identify the optimal audiences and A / B testing of ad styles, content, and audiences are done to deliver the highest ROI.
Make your commerce on socials a success.
Social media has taken over the world. The implementation of shopping across these platforms is becoming a go-to for consumers. Like the name, this is shopping where social networks of users share and recommend products to each other. Studies have shown that social proof, user-generated content, word-of-mouth, and digital word-of-mouth play a significant role in consumers purchase intentions. This dynamic is especially strong regarding social groups of friends and family members.
With our help, you can establish an optimised foundation to leverage these platforms for sales and awareness.
Identify and adapt your marketing efforts to increase the conversion of your leads.
Using Google Analytics and our UX / UI lab we analyse the on-site conversion rate and use these insights to develop customer journey enhancements which are carefully tested. From these insights, we evolve and develop the customer experience to ensure every customer visit and experience is fully maximised.
Analysis and outline of how to improve efficiency.
Business Process Reengineering
It may be time you rethink how you deliver value to your potential and existing customers. BPR is where we analyse workflows within an organisation to try and achieve better service outcomes. This is often done internally, however, it is a hefty and resource consuming task. For this reason, we leverage our abilities to make it as stress-free, and most importantly – effective for our clients are humanly possible.
Our digital marketing process. A macro perspective.
Understanding and Definition
We speak with our clients and carry out research to empathise and gain a complete understanding of their market, offer, brand, identity, target and existing customer base, challenges, and more. In doing so – our strategies moving forward are as well-informed as possible. Another purpose of discovery meetings is to step outside of our own thought processes and biases. Once we dig-up and absorb the client’s needs and points of view, we are far more likely to make the most optimal choices with stronger justification.
Once every stone has been turned, and we have defined the situation clearly: – we move onto the planning phase.
We develop ideas and strategies based on the amalgamated understandings and analysis of our client’s objectives and circumstances and our market insights and experience.
From the groundwork, we challenge our thinking and determine potential strategies that are both conventional and alternative. We take this approach to attain a competitive advantage. An essential notion of this stage is to avoid inflexibility and the pitfall of redundant digital marketing strategies with lacklustre returns on investment. No situation is the same – in tandem, no approach should be copied and pasted as that will lead to limited or disappointing results.
As digital marketing is often an ongoing process, we are limited when it comes to testing. However, in our approach to acting – we review our plans as we build them to identify flaws and potential hazards. This process is necessary as it ensures more effective action with higher chances of success. Once we have a solid proposal, we continue discussions and review it with the client. Doing so provides the client with clarity on what we are doing and why and the chance to evaluate the strategy and make suggestions.
Act and Adjust
These services often take place over time. We systematically create and act, following the strategies in place. Paying close attention to analytics – we maintain awareness of how effective the campaign is, what is working and what isn’t. Using this data feedback, we adjust where needed and continue to monitor the results closely. This proactive modification to the market and external industry forces lets us maximise the ROI of our efforts.
During this process, we maintain communication and provide updates on changes, what works, what doesn’t and our initiatives as we progress.