• Salford Royal Hospital
Technologies used:
    Public Sector
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Critical stakeholder database on all active medical professionals.
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Website management for several years.
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Operation of all outbound marketing and hosting infrastructure.
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Multiple levels of encryption for managing personally identifiable information (PII).
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Improved accessibility for the visually impaired.
Salford Royal staff group photo

Meet the client

Opened in 1882, the Salford Royal Hospital is a university teaching hospital operated by the Salford Royal NHS Foundation Trust. It is regarded as one of the top-performing NHS UK hospitals with stringent and proactive means of continually improving operations.

They initially came to us wanting their website designed and built secure. Along with this job, SRH proposed a database containing vital stakeholder information, such as the records of the trust’s active medical professionals. Following this, we became temporarily partnered – running digital design work for them, managing their website, marketing operations, and various ad-hoc assignments.

Since then, the website has been decommissioned. Their online presence runs from ‘’, and the stakeholder database is entirely managed and updated internally.


  • On-going digital management needed.
  • Design and security did not meet standards.
  • Required a highly secure and accessible database containing stakeholder information.


  • Redesign and rebuild of existing website.
  • Secure hosting.
  • Development of a highly secure critical information database.
  • Digital and marketing management.
  • Technological ad-hoc assignments.


  • Improved accessibility for the visually impaired.
  • A vital and highly secure stakeholder management database.
  • Mobile responsive.
  • Secure, and reliable.
  • Reduced bounce rate.
  • Technical support.
  • Digital and marketing operations management.
Nurses looking at screen

Critical Stakeholder Management Database

This database is an internal tool made available throughout the hospital. We developed it using a Laravel PHP framework application. We had to ensure backwards compatibility for Internet Explorer as government bodies sometimes face long delays regarding updates and upgrading their software. This comes with its own unique set of challenges, depending on the job. CSS and JavaScript code can look and work very differently on outdated software; occasionally, aspects won’t function.

We originally developed the idea from a Microsoft Access database they had made themselves. We asked about specification requirements during discovery and any future specifications with where they plan to take it. To facilitate their vision for the system, we inquired how much data they were looking to collect, their estimated number of users, and more.

We constructed the database for multiple users and cross-device compatibility, with 24/7 availability and several levels of encryption as it handled personally identifiable information.

Ariel view of Salford Royal Hospital with helicopter landing

Design Work

Salford Royal Hospital required a lot of design work due to their vast amounts of material such as:

  • Research papers
  • Promotional material
  • Newsletters
  • Landing pages
  • Events

We would liaise with our point of contact responsible for the brand and messaging and ensure that their visuals and design structures effectively communicated their messaging.

A group photo of staff at Salford Royal Hospital

Ad-hoc Assignments

Due to the different configurations across email platforms, receivers may experience texts and visuals structured and formatted differently depending on the email system they are using. Keeping this in consideration throughout Salford Royal Hospitals email marketing activity, we ensured that their messaging was cross-compatible and rendered and received as intended.

Once we had finalised the development of their website – we provided on-site training and scheduled availability to support their team whenever they requested, based on our service level agreement. In tandem with our ongoing training, we handled content management until the Salford Royal Hospital team was able to take complete control.

Salford Royal Hospital