Client
  • fotoSENSE
Industry:
    Retail
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Multi-channel selling.
Icon depicting bounce rate
Reduced bounce rates.
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Increased revenue.
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Increased traffic.
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Optimised page-load speeds.

Meet the client

fotoSENSE is one of the UK’s most prominent independent photography equipment specialists. Trading for over 15 years, the company wanted to increase its online presence, improving site performance, SEO and product offering. They defined these as essential tasks to stay in front of the competition and remain an industry leader.

With a retail outlet and warehouse based in Bolton in the North West, fotoSENSE prides itself on product knowledge and customer service. We supported their digital presence and activities over a successful four year period.

Problems

  • Branding revision needed.
  • eCommerce reengineering needed.
  • Device compatibility optimisation.
  • Page delivery speeds needed improvement.
  • Website required enhancement.
  • Enhancements to user experience required.

Solutions

  • Phased approach to achieving clients goals.
  • Re branding and re structuring the website.
  • Integrating our Magento solution into their internal stock and dispatch systems.
  • Website and user experience enhancement.
  • Expanse into 3rd party channels such as Ebay and Amazon.
  • Scalable hosting infrastructure
  • Search engine optimisation.

Results

  • Increased revenue.
  • Increased visitors.
  • Reduced bounce rate.
  • Page load speed.
  • Multi-channel selling.
  • Accommodates large influx of traffic.
  • Leveraging marketing trends.

Content Distribution Network

To successfully improve page delivery speed, we utilised virtual, private cloud networks with a variety of server configurations to optimise site performance and content distribution network (CDN).

Fully Managed, Scalable Hosting

We provided a fully managed, scalable hosting solution for fotoSENSE. This hosting architecture was based on a mixture of technologies to suit their operations and online structures fully.

eCommerce Transformation

We built and integrated our Magento solution into the clients internal stock control and dispatch system based on ‘Order Wise’, a 3rd party solution. The website evolved into running multiple Magento based shop-fronts. In tandem, we seamlessly integrated our client’s retail activities into major and rapidly growing online marketplaces: – eBay and Amazon.

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Having invested in numerous sites over our ten-year trading history, we have never managed to find a decent website solution team. UNTIL NOW!

I can honestly say that the team have been nothing other than utterly professional from our initial meeting to the signing off of our new website www.fotosense.co.uk, brilliant!

Taf Thomas | Managing Director

fotoSENSE

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