• Black Sheep Wools
Technologies used:
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Cutting edge Magento platform with custom modules.
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Customer retention 12% increase.
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A 23% reduction in bounce rate.
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Social platforms integration and specialist blog section.
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Mobile accessible.

Meet the client

Black Sheep Wools is the UK’s most in demand online wool and needle craft retailer. With a large online following – BSW sells and distributes throughout the UK, North America, Europe, Russia, and China.

They established their first shop in 1983, in Culcheth – a village in the Cheshire countryside. They established contact regarding their online mastery needs. To successfully deliver at the scale of their demand, Black Sheep Wools required a fully functioning eCommerce system for their website, along with reliable delivery speeds, cohesive branding, and structure of assets.


  • Website needed high-performing eCommerce functionality
  • Transfer of new branding guidelines across website required.
  • Social media channel integration wanted.
  • a large number of product assets required migration and organisation.


  • Magento based eCommerce platform
  • Customisable modules
  • Migration and organisation of over 11,000 unique products.
  • User-friendly, global branding


  • High availability, near 100% up-time.
  • Increased Traffic.
  • Increased sales.
  • A reduction of 23% in bounce rate.
  • High performing browsing speed.
  • 12% increase in retention

Magento eCommerce Platform

Black Sheep Wools complete eCommerce solution enabled their online store to be a reliable, intuitive, and fully functional shop. We provided customisable modules to meet specific requirements, and used a script to migrate and organise over 11,000 product assets.

Find out more about how we can create and deliver your eCommerce vision.

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Black Sheep Wools has been a challenging and rewarding project to work on. We have been able to develop a custom Magento system that can fulfil all of the clients requirements when an out of the box solution was unavailable. With a 12-month plan in place, we are in a position to constantly develop and improve the online brand and user experience on a global scale.

Adam Smethurst | Commercial Director


Black Sheep Wools